Special Olympics British Columbia British Columbia

Building champions every day

20 November 2017

“On the playing field, I am proud to be a Special Olympics athlete. Every day, I am proud to be me.”

The empowering spirit of Special Olympics is celebrated in a new Special Olympics BC PSA video created by Hyphen Communications, entitled Everyday Champions. 

The video is intended to spotlight the abilities of Special Olympics athletes both on and off the field, show the power of Special Olympics to change the way the world sees people with intellectual disabilities, and inspire more people to get involved with the movement.

The video contains powerful narration by SOBC athletes Malcolm Borsoi, Christian Burton, and Paige Norton. The talented team at Hyphen, including writer/director David Martin, producer Michelle Schwartz, and editor Ornella Sinigaglia, brought the piece to life. The video also includes footage from the last two Special Olympics BC Games shot by Graham Pollock, and select off-field B-roll footage from Special Olympics International.


The Hyphen team shared their vision as follows:

“Most people have heard about Special Olympics, but they associate it largely as being a sport event. We saw this video as an opportunity to present a more complete picture of what Special Olympics is really all about, and to shine the light on some of the amazing people and initiatives that happen away from the gym, pool or field, 365 days a year. Hopefully this video will remind people that champions aren’t just created on the field of play, but in our schools, homes, and communities, every day, in every part of our province.”

Find Everyday Champions and other inspiring videos on SOBC’s YouTube channel.

David Martin of Hyphen Communications and SOBC – Abbotsford athlete Paige Norton in studio.

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